Branding

"Cake or Death!" is an artisanal, underground bakery that actively rejects the pastel pinks and delicate doilies of traditional patisseries. They needed a brand identity that screams their philosophy: dangerously good baked goods with a rebellious, punk-rock attitude. 

Truck & Trailer Services (TTS) approached with a need to modernize their visual identity without losing the rugged, reliable essence that their heavy-duty clients trust. The goal was to create a crest-style badge that feels timeless, industrial, and highly legible across massive scales (like semi-truck side panels) and small touchpoints (like mechanic patches).